About Me

I’ve spent seven-plus years in marketing, starting my career as a product marketer, fine-tuning messaging and positioning for SaaS and eCommerce brands. Then, I made the leap into sales marketing at ADWEEK, working with some of the biggest names in the game—Amazon, Meta, Google, and more—to craft and pitch multi-channel campaigns designed to drive brand awareness, thought leadership, and revenue growth.

Somewhere along the way, AI caught my attention. I dove deeper into the space, seeing firsthand how AI companies struggle to translate complex innovation into messaging that actually resonates and converts. Now, through JX Creative, I help AI companies like Luppa AI with content strategy, automated email sequences, and conversion-driven landing pages that turn curiosity into customers.

In a way, I’ve come full circle—back to a product marketer’s mindset, but with the added firepower of sales, storytelling, and brand positioning expertise. My experience gives me a unique ability to bridge the gap between technology and audience engagement, ensuring that your AI brand doesn’t just sound smart—it actually connects with the right people and drives results.